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University of Rochester Memorial Art Gallery photo / Paige EngardA surge of donor support during the University’s For Ever Better campaign accelerates MAG’s timeline for expanding access to art and cultural education across the region.
Thanks to the extraordinary generosity of its members and the community, the University of Rochester’s Memorial Art Gallery (MAG) will open its doors to all—free of charge—sometime in 2027, much sooner than anticipated.
“Making the museum free ensures that everyone can experience the inspiration, learning, and connection that it offers,” says University President Sarah Mangelsdorf. “We are deeply grateful to our donors, partners, and the broader community whose support makes this historic step possible.”
“By eliminating our admission fee for everyone in perpetuity, generations of community members will soon be able to enjoy MAG’s extraordinary collection and benefit from a rich cultural education without cost of entry ever standing in the way,” says Sarah Jesse, the Mary W. and Donald R. Clark Director of the Memorial Art Gallery. The museum has raised more than $9 million through its Free for All, Forever fundraising efforts, surpassing its original goal and timeline.” – Kristine Kappel Thompson
Press contact: Paige Engard, Marketing & PR Specialist: 585.474.7695 / pengard@mag.rochester.edu