500 University Ave
Rochester, NY 14607
585.276.8900
The museum is closed today.
Supporting free museum admission to MAG
Catalyzed by Abby and Doug Bennett and the Sands Family Foundation
Civic leader Abby Bennett, MAG and University of Rochester Trustee Doug Bennett, and the Sands Family Foundation have committed three million dollars toward an endowment to enable free admission for everyone, forever.
Permanent free admission is the capstone to a series of initiatives MAG is currently implementing to remove barriers to access, from free school tours to complimentary memberships for SNAP program recipients.
You can give now to join our efforts to make the museum more accessible immediately.
MAG is a place of beauty, wonder, and awe—where children and families see fine art from around the world and are exposed to new ideas. Removing the economic barrier of an admission fee ensures that generations of community members receive the profound benefits of MAG’s collection and educational programs.
“Bringing our kids to MAG has been one of our favorite things to do with them,” says Doug Bennett. “They have learned to engage with art in their own ways, and we have built unforgettable memories as a family. We feel strongly that every family in this region deserves the same opportunity to have these experiences and make these kinds of memories—and we want to encourage them to do so by eliminating the costs of admission.”
—Doug Bennett, Memorial Art Gallery and University of Rochester Trustee
The Bennetts and the Sands Family Foundation invite other arts patrons and generous members of the Rochester community and beyond to join them in meeting the challenge to fully fund MAG’s initiative to offer free admission to all visitors.
You can improve the lives of generations of children and adults and dramatically enhance the cultural landscape of Rochester by being a part of this transformational initiative.
To learn more about making a leadership gift to the Free for All Forever Challenge, contact Jamie Beers, Director of Advancement at jbeers@mag.rochester.edu or 585.276.8936.
“The Bennetts and the Sands share our vision—removing the economic barrier of an admission fee is the single most important action we can take to ensure that generations of community members receive the profound benefits of MAG’s collection and educational programs. Rochester is a city that thrives on creativity and community, but access to the arts remains unequal.”
—Sarah Jesse, the Mary W. and Donald R. Clark Director of the Memorial Art Gallery