Free for everyone

Join us for Hispanic Heritage Celebration Day! Enjoy free museum admission, community and cultural tables, live dances and music, performances and presentations centered on this year’s spotlight country (Chile), storytelling, arts & crafts, and more. This year’s theme is Latinos Driving Prosperity, Power, and Progress in America | Latinos impulsando la prosperidad, el poder y el progreso en Estados Unidos.

Schedule of Events*

*Subject to change.

M&T Bank Ballroom

12–3 pm | International/Cultural Display Tables
12:30–1 pm | Opening Ceremony
1–1:45 pm | Borinquen Dance Theater 
1:45–2 pm | Byron Noble
2–2:30 pm | Alma de Mexico
Family Dance Party
2:45–3:40 pm | Grupo Onclave
3:45–4:45 pm | Mambo Kings

Vanden Brul Pavilion

12–12:20 pm | Life Skills Drumming
12:25–12:35 pm | Puerto Rican Festival Queen, Mariedeliz Bain & Princess Carmelys Diamond
12:35–12:40 pm | School #9 Bilingual Students 
12:40–12:50 pm | K.LO Dance Studios Grupo Fuego
12:55–1:25 pm | Peru Dance Group
1:25–2:30 pm | Daniel King
2:45 pm | Light of the World Youth Worship Group


2–4 pm | Caravana de Musica storytelling


1–2 pm | Spotlight Country Chile by Grupo Cultural Latinos en Rochester
2–2:15 pm | “The Boriqua Dilemma” Feature Film by Sebastian Narazio Colon
2:15–2:30 pm | “Yo Soy Latina” Performance & Video by Thalia Maria Pabon 
2:30 pm–3:30 pm | Spotlight Country Chile by Grupo Cultural Latinos en Rochester

Bausch & Lomb Parlor

12–3 pm | Jason Barber – Visual Artist; Rafael Rodriguez – Photographer

Centennial Sculpture Park

12–2:30 pm | DJ Logek & DJ Maxxxx from Nueva Era Radio streaming live music
12–3 pm | Seneca Park Zoo ZooMobile
12–5 pm | Rob’s Kabobs & Momma K’s Sweet Treats

Creative Workshop

12:30-2:30 pm | Make-It & Take-Its (room #8, room #10)

In the Museum

1 pm | MAGconnect tour led by Delores Jackson Radney

Due to capacity restrictions, Yayoi Kusama’s INFINITY MIRRORED ROOM – LET’S SURVIVE FOREVER, 2017, will be closed during this event.

Celebration Series is sponsored by the MAG Council, with additional support from the Robert and Madeleine S. Heilbrunn Memorial Fund. This event is also sponsored by JCA Specialist, Nueva Era Radio, Poder 97.1 FM, with support from the City of Rochester Mayor Malik D. Evans, County Executive Adam Bello, City of Rochester Hispanic Heritage Committee, and Rochester Latino Theatre Company.