The Memorial Art Gallery has become the first Rochester museum to launch an app for visitors. The free app — titled MAGart 2.0 — explores selected objects in the Gallery’s collection. MAGart 2.0 allows smartphone and tablet users to search these objects by culture, time period or title; get in-depth information about them; and set up their own customized set.
Among MAGart’s features are “hot spots,” which were developed specially for the Gallery. When selected, these translucent red dots reveal additional facts about a highlighted artwork. Illustration at right
Other features include:
Designed for those searching for a in depth education, the app is expected to become an important tool for bringing the Gallery into the classroom. The collections that were chosen are heavily used by schoolchildren and are a particularly good fit with the 6th and 9th grade Global Studies curriculum.
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