MAGart 2.0 app

The Memorial Art Gallery has become the first Rochester museum to launch an app for visitors. The free app — titled MAGart 2.0 — explores selected objects in the Gallery’s collection. MAGart 2.0 allows smartphone and tablet users to search these objects by culture, time period or title; get in-depth information about them; and set up their own customized set.

Among MAGart’s features are “hot spots,” which were developed specially for the Gallery. When selected, these translucent red dots reveal additional facts about a highlighted artwork. Illustration at right

Other features include:

• gallery floor plans
• audio commentary about selected works by director Grant Holcomb
• “collection connections” linking objects in different areas of the museum
• visitor information including museum hours, admission fees and exhibitions
• links to the Gallery Store and Max at the Gallery restaurant
• a user survey to help plan future editions

Designed for those searching for a in depth education, the app is expected to become an important tool for bringing the Gallery into the classroom. The collections that were chosen are heavily used by schoolchildren and are a particularly good fit with the 6th and 9th grade Global Studies curriculum.

Download the app for your apple product from iTunes

Download the app for your Droid from Google Play