The Memorial Art Gallery has become the first Rochester museum to launch an app for visitors. The free app — titled MAGart 2.0 — explores selected objects in the Gallery’s collection. MAGart 2.0 allows smartphone and tablet users to search these objects by culture, time period or title; get in-depth information about them; and set up their own customized set.

Among MAGart’s features are “hot spots,” which were developed specially for the Gallery. When selected, these translucent red dots reveal additional facts about a highlighted artwork.
Illustration at right

Other features include:

• gallery floor plans
• audio commentary about selected works by director Grant Holcomb
• “collection connections” linking objects in different areas of the museum
• visitor information including museum hours, admission fees and exhibitions
• links to the Gallery Store and Max at the Gallery restaurant
• a user survey to help plan future editions

Designed for those searching for a in depth education, the app is expected to become an important tool for bringing the Gallery into the classroom. The collections that were chosen are heavily used by schoolchildren and are a particularly good fit with the 6th and 9th grade Global Studies curriculum.

Download the app for your apple product from iTunes

MAGart 2.0 for apple

Download the app for your Droid from Google Play

MAGart 2.0 for Droid