Multimedia: MAGart 2.0


MAGart 2.0

MAGart 2.0

In 2012, the Memorial Art Gallery became the first Rochester museum to launch a mobile app for visitors. The latest version of the free app — titled MAGart 2.0 — explores the entire Gallery—upstairs, downstairs and throughout Centennial Sculpture Park—through a greatly expanded number of objects (138 and counting). Of these, 29 have audio commentary by director Grant Holcomb and other staff members.

MAGart 2.0 allows smartphone and tablet users to search these objects by culture, time period or title; get in-depth information about them; and set up a customized set.

Hot Spots in the MAGart appAmong MAGart’s features are “hot spots,” which were developed specially for the Gallery. When selected, these translucent red dots reveal additional facts about a highlighted artwork.
Illustration at right

Other features include:

  • video links
  • a “Look and Do” section with conversation starters and activities for the whole family
  • sections on the history and architecture of the Gallery
  • “collection connections” linking objects in different areas of the museum
  • visitor information including floor plans, museum hours, admission fees and exhibitions
  • links to the Gallery Store and Max at the Gallery restaurant

MAGart 2.0 is made possible by a grant from the U.S. Institute of Museum and Library Services. Additional support is provided by the Max and Marian Farash Charitable Foundation and Helen H. Berkeley. It was developed by, which has also created apps for the American Museum of Natural History and the Art Institute of Chicago.

Using the app in the K-12 Classroom
The MAGart app for iOS and Android is accessible for use in the classroom. Students may use the app to do close-looking at the objects they will see on their visit to the museum or to read for context information. View suggestions for classroom use

Download the app for your apple product from iTunes

MAGart 2.0 apple

MAGart 2.0 for apple

Download the app for your Droid from Google Play

MAGart 2.0 Droid

MAGart 2.0 for Droid